︎︎︎ stream.
An ongoing, self-initiated project
stream.︎︎︎ consists of a collection of evolving ideas — heterogeneous elements and assemblages — in the form of notes: sounds, images, screenshots, and texts. The project is inherently exploratory; notes aren't strictly organised by their publication date, but randomly displayed or linked through contextual associations. It is not refined or complete; notes are published as half-finished compositions that will grow and evolve over time. It is a non-performative — but intentional and thoughtful — continuously evolving work-in-progress. It is an attempt to reconfigure a stream environment by presenting content in a richly linked landscape that grows slowly over time.
stream. was born in the context of discussions around different ways of thinking about online behaviour, creative work, and information. It is a response to ideas around sharing processes and accumulating personal knowledge over time in an explorable space.
2018—ongoing | Independent Practice | Concept • Image-making • Photography • Writing • Sound-making • Digital Design
︎︎︎ Architectmade
A selection of projects developed for the Copenhagen-based design company Architectmade
Architectmade is a home accessories company on a mission to create crafted, elegant, and simple products. They are meant to serve as a reminder for today's fast-changing world that quality is still timeless. Using exceptional craftsmanship alongside rigorous quality control, Architectmade gives life to design icons that are built to last — and born to be passed on.
Architectmade's collection ranges from mid-century gems to contemporary pieces, creating future classics in collaboration with some of today's most acclaimed international designers, retrieving products from original sketches and producing them for the first time.
As Architectmade's design director, Valeria worked across disciplines, functioning as the core of the Business Development and Communication teams, representing the connecting tissue between designers and manufacturers, and collaborating with the Product Management and Sales teams. Her role included: shaping the company's mission, vision, and values; expanding the portfolio of interior objects and improving product development processes; conducting brainstorming sessions and workshops; defining the content strategy and executing multi-channel campaigns; building, leading, and supervising a cross-functional team in executing projects of all scales. Otherwise, she set the guidelines, the overall look, and style of the branding material, designed space solutions and strengthened the brand experience by defining a signature interior style for our presence at design boutiques and fairs across multiple locations. She also represented the company at events. Some of these include Salone del Mobile︎︎︎ in Milan, Maison&Objet︎︎︎ in Paris, and 3DaysofDesign︎︎︎ in Copenhagen.
2016—2020 | Design and Architecture | Research and Analysis • Business Development • Campaigns • Brand Identity • Creative Direction • Retail Design • Print and Digital Design • Packaging • PR and Marketing Strategy
︎︎︎ Corporate Social Responsibility and its Many Forms
CSR and communication strategy for Architectmade
Led by the belief that sustainability and corporate social responsibility can take many different forms, the team defined the Architectmade's CSR and communication strategy to guide future product development flexibly and set the guideline for responsible social media marketing.
The resulting campaign practises social responsibility toward the audience, Architectmade's clients, and the general business. It supports the company's broader CSR initiatives and ensures that the company's efforts could become an inspiration to other people or brands.
2019—2020 | Design and Architecture | Research and Analysis • Business Development • Sustainability and CSR • Strategy • Campaigns
︎︎︎ ONE SHARED HOUSE 2030
A playful research project
ONE SHARED HOUSE 2030︎︎︎ gathers insights about the future of co-living through a collaborative survey. Initiated by New York-based design duo Anton & Irene︎︎︎ together with research and design lab SPACE10︎︎︎ , the project resulted in Imagine︎︎︎, a publication rethinking how we design our future habitats to improve our quality of life and tackle pressing challenges. Insights from ONE SHARED HOUSE 2030 were exhibited at Welcome Home︎︎︎, an exhibition held at the Danish Architecture Center︎︎︎ in Copenhagen.
2018 | Design and Architecture | Research
︎︎︎ FJ Pattern
A textile collection
FJ Pattern is the outcome of an extensive study of architect Finn Juhl’s work, based on his original drawings, publications, and interviews. Working with watercolours, Finn Juhl developed distinct colour combinations and patterns which became integrated elements of his work and helped unite interior design and architecture. With Finn Juhl, nothing is a coincidence. In his sublime interiors, every detail is heavily thought-through. What emerges is his sense for the interplay between honest materials, colours, and light.
FJ Pattern, which is now part of the Architectmade collection, aims to translate Finn Juhl’s sense of colour and shape into textile.
2018 | Design and Architecture | Research • Concept • Product Design and Development • Campaigns