A selection of projects developed for the design company Architectmade
Architectmade is a design company established in 2006 with the ambition to combine timeless design aesthetics, exceptional craftsmanship and natural materials into long-lasting and ethically made products — simple yet thoughtful designs, opportunities for experiencing beauty in the everyday. The unique collection of home accessories spans almost one century, from the 1950s to the present day, celebrating the old masters, while giving space to some of the world’s most talented and curious designers to define the icons of tomorrow.
As Architectmade's design director, Valeria worked across disciplines, functioning as the core of the Business Development and Communication teams, representing the connecting tissue between designers and manufacturers, and collaborating with the Product Management and Sales teams. Her role included: shaping the company's mission, vision, and values; expanding the portfolio of interior objects and improving product development processes; conducting brainstorming sessions and workshops; defining the content strategy and executing multi-channel campaigns; building, leading, and supervising a cross-functional team in executing projects of all scales. Otherwise, she set the guidelines, the overall look, and style of the branding material, designed space solutions and strengthened the brand experience by defining a signature interior style for our presence at design boutiques and fairs across multiple locations. She also represented the company at events. Some of these include Salone del Mobile︎︎︎ in Milan, Maison&Objet︎︎︎ in Paris, and 3DaysofDesign︎︎︎ in Copenhagen.
2016—2020 | Design and Architecture | Business Stategy • Portfolio Management • Product Design and Development • Brand Management • Brand Identity • Creative Direction • Integrated Marketing Communications • Retail and Exhibition Design • Print and Digital Design • Packaging • Photography • Styling