A selection of projects developed for the Copenhagen-based design company Architectmade
Architectmade is a home accessories company on a mission to create crafted, elegant, and simple products. They are meant to serve as a reminder for today's fast-changing world that quality is still timeless. Using exceptional craftsmanship alongside rigorous quality control, Architectmade gives life to design icons that are built to last — and born to be passed on.
Architectmade's collection ranges from mid-century gems to contemporary pieces, creating future classics in collaboration with some of today's most acclaimed international designers, retrieving products from original sketches and producing them for the first time.
As Architectmade's design director, Valeria worked across disciplines, functioning as the core of the Business Development and Communication teams, representing the connecting tissue between designers and manufacturers, and collaborating with the Product Management and Sales teams. Her role included: shaping the company's mission, vision, and values; expanding the portfolio of interior objects and improving product development processes; conducting brainstorming sessions and workshops; defining the content strategy and executing multi-channel campaigns; building, leading, and supervising a cross-functional team in executing projects of all scales. Otherwise, she set the guidelines, the overall look, and style of the branding material, designed space solutions and strengthened the brand experience by defining a signature interior style for our presence at design boutiques and fairs across multiple locations. She also represented the company at events. Some of these include Salone del Mobile︎︎︎ in Milan, Maison&Objet︎︎︎ in Paris, and 3DaysofDesign︎︎︎ in Copenhagen.
2016—2020 | Design and Architecture | Research and Analysis • Business Development • Campaigns • Brand Identity • Creative Direction • Retail Design • Print and Digital Design • Packaging • PR and Marketing Strategy